Joji Pantoja is Bai Kasunayan (Lady of Peace) -- an honorary leadership title entrusted to her by the Indigenous Political Structure (IPS) of the Bagobo Tagabawa last 30 October 2021. She received and appreciates this title as a way of identifying with the journey and struggles of the Indigenous Peoples towards their definition of their Right to Self-Determination and the protection of their Ancestral Domain. Joji is our Chief Financial Officer at PBCI. She serves concurrently as President and Chairperson at Coffee For Peace, Inc.
Author's posts
BEYOND FARMERS IN A SUPPLY CHAIN: THE BAGOBO TAGABAWA COFFEE PRODUCERS OF UPPER CATIGAN
- By Joji Felicitas "Bai Kasunayan" Pantoja
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30.May.2025
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30.May.2025
The Bagobo-Tagabawa of Upper Catigan, Toril, Davao City, are an indigenous community rooted in rich traditions and ancestral stewardship of the Mt. Apo foothills. Despite their legal recognition under the Indigenous Peoples’ Rights Act, they continue to face encroachment from settlers, developers, and commercial interests. Their struggle is not only about land but about dignity, cultural survival, and ecological balance. As Chair and CEO of Coffee for Peace, Inc., and as President of both the Davao City and Davao Regional Coffee Councils, I have witnessed these challenges firsthand. The Bagobo-Tagabawa entrusted me with the title Bai Kasunayan, a sacred responsibility to walk with them in truth and trust. Through agroforestry initiatives and coffee social entrepreneurship, we have worked together to link their ancestral wisdom with sustainable livelihoods. This partnership demonstrates how indigenous aspirations can align with regional coffee development and climate resilience. Yet it also calls policymakers and the wider public to ensure that justice, inclusion, and ancestral land protection remain at the heart of development in Mindanao.
Permanent link to this article: https://peacebuilderscommunity.org/2025/05/beyond-farmers-in-a-supply-chain-the-bagobo-tagabawa-coffee-producers-of-upper-catigan/
SCALING CHANGE FROM THE HEART: MY REFLECTIONS ON THE NATIONAL ENTREPRENEURSHIP CONFERENCE 2025
- By Joji Felicitas "Bai Kasunayan" Pantoja
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05.May.2025
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05.May.2025
The National Social Entrepreneurship Conference (NSEC) 2025, held on 29-30 April 2025 at the University of the Philippines in Diliman, was a transformative gathering of over 500 changemakers—social entrepreneurs, government leaders, academics, grassroots advocates, and impact investors—committed to building a more just, inclusive, and sustainable future through social enterprise. It was spearheaded by four remarkable institutions—the Ateneo Center for Social Entrepreneurship (ACSEnt), the Institute for Social Entrepreneurship in Asia (ISEA), the University of the Philippines Institute for Small Scale Industries (UP ISSI), and the Poverty Reduction through Social Entrepreneurship (PReSEnt) Coalition. The conference highlighted both the urgency of our nation’s social and ecological challenges and the powerful role that over 164,000 social enterprises across the country are playing in response. With its theme, “Scaling Change: Advances of Social Enterprises in Poverty Reduction and Sustainable Development,” the event served not only as a platform for sharing solutions and innovations, but also as a celebration of resilience, collaboration, and our shared responsibility to center people, planet, and purpose in economic life.
Permanent link to this article: https://peacebuilderscommunity.org/2025/05/scaling-change-from-the-heart-my-reflections-on-the-national-entrepreneurship-conference-2025/
BUILDING PEACE THROUGH ECONOMIC EMPOWERMENT: THE ROLE OF BANGSAMORO WOMEN
- By Joji Felicitas "Bai Kasunayan" Pantoja
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20.February.2025
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20.February.2025
Over the past decade, significant efforts have been made to promote gender justice and economic empowerment in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM), with Bangsamoro women playing a crucial role in peacebuilding and development. Oxfam and The Asia Foundation (TAF), supported by the Australian Government, have implemented programs that provide marginalized women with training, mentorship, and access to financial resources to help them thrive as entrepreneurs. These initiatives culminated in the Bangsamoro WEE Learning Exchange in 17-19 February 2025, which highlighted policy support, Islamic Finance, and inclusive growth strategies. As a panelist at this event, I shared insights from my work with Coffee for Peace, reinforcing my belief in the transformative power of inclusive economic growth as a path to lasting peace in the region.
Permanent link to this article: https://peacebuilderscommunity.org/2025/02/building-peace-through-economic-empowerment-the-role-of-bangsamoro-women/
WE’RE GLAD TO BE INVOLVED IN A COLLABORATIVE COFFEE INDUSTRY DEVELOPMENT IN “BASULTA”
- By Joji Felicitas "Bai Kasunayan" Pantoja
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24.May.2024
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24.May.2024
Last 17-22 May 2024, I, Joji Pantoja, Board Chair and President of Coffee for Peace, had the privilege of traveling to the island provinces of Sulu and Basilan in the southern Philippines. Accompanying me on this journey was Joseph “Ka Boyet” Ongkiko, Executive Vice President of PeaceBuilders Community, Inc. Our mission was clear and purposeful: to explore the potential for developing a sustainable coffee industry in these regions, fostering both economic growth and peace. We were invited by Maradeca Inc., a dedicated local non-governmental organization, and People in Need (PIN), a reputable international NGO. Both organizations recognized the transformative potential of coffee farming in these provinces and sought our expertise in designing a comprehensive training program for the local coffee farmers. This is part of the LEAP Project (Leveraging and Expanding Agri-Aqua Production), a groundbreaking initiative by PIN designed to boost economic development in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM).
Permanent link to this article: https://peacebuilderscommunity.org/2024/05/were-glad-to-be-involved-in-a-collaborative-coffee-industry-development-in-basulta/
OUR SPEAKING AND MEETING TOUR ACROSS CANADA WAS ENRICHING AND ENERGIZING
- By Joji Felicitas "Bai Kasunayan" Pantoja
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15.November.2023
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15.November.2023
Last 12 October to 12 November, Joseph “Boyet”Ongkiko, Tala Alngag Bautista, and I went through a cross-Canada tour, sharing the story of PeaceBuilders Community, Inc. (PBCI) and Coffee for Peace (CFP). It was a time of face-to-face visits with our friends and supporters, celebrating our accomplishments together as partners in the work of PBCI and CFP. It was also a time to share the vision of establishing a permanent home of PBCI and CFP in one location we refer to as Malipayon Peace Hub. We started in Eastern Canada, then westward to Central Canada, and concluding the tour in British Columbia. Our message as a team is threefold: I presented the journey of PBCI-CFP from 2006 to the present. Boyet shared the new vision of educating young leaders from Indigenous Peoples’ communities through IncluDev. Tala shared her vision for the next generation Peace and Reconciliation initiatives framed in decolonization.
Permanent link to this article: https://peacebuilderscommunity.org/2023/11/our-speaking-and-meeting-tour-across-canada-was-enriching-and-energizing/
I’M HAPPY TO SEE THE LAUNCHING OF “KAPEHAN SA DAVAO” NETWORK’S INCUBATION PROGRAM
- By Joji Felicitas "Bai Kasunayan" Pantoja
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09.July.2023
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09.July.2023
Last 06-07 July 2023, the Kapehan Sa Davao Network launched the Social Impact Business Incubation Program (SIBIP) for eight coffee enterprises in Region 11. It was held at Coffee For Peace Café in Davao City. I’m so inspired by the enthusiastic participation of Kape Ora, Kepeweñoz Specialty Coffee, Peding’s Café, Kape Maddiger, Gré Coffee, Tres Rosas Coffee Farm, Tribung Kape, and Kapeyapaan Farmers’ Association. These Incubation Sessions were facilitated by Upgrade Innolab Inc. This program is funded by Asian Development Bank’s SUNPh Program, to whom I and the whole Kapehan Sa Davao Network are grateful. I look forward to seeing the positive impact that the SIBIP will have on the coffee industry in the provinces of the Greater Davao Region.
Permanent link to this article: https://peacebuilderscommunity.org/2023/07/im-happy-to-see-the-launching-of-kapehan-sa-davao-networks-incubation-program/
WE’RE PART OF ‘TEAM PHILIPPINES’ AT THE SPECIALTY COFFEE EXPO 2023 IN PORTLAND, OREGON
- By Joji Felicitas "Bai Kasunayan" Pantoja
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27.April.2023
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27.April.2023
It was a great opportunity to be chosen as one of the representatives of the Philippine coffee industry to participate at the Specialty Coffee Expo 2023 held in Portland, Oregon last 21-23 April 2023. As President & CEO of Coffee For Peace (CFP), I’m grateful to the efforts of the Agricultural Cooperative Development International/Volunteers in Overseas Cooperative Assistance (ACDI/VOCA) in bringing coffee industry stakeholders from the Philippines to this international coffee exhibition. By participating in this premier event, Filipino coffee industry players like me were able to showcase our products and connect with the international decision makers in the industry, gaining exposure to global markets and expanding our business opportunities.
Permanent link to this article: https://peacebuilderscommunity.org/2023/04/cfp-is-part-of-team-philippines-at-the-specialty-coffee-expo-2023-in-portland-oregon/
2022 MWC GLOBAL ASSEMBLY IN INDONESIA: A PERSONAL REFLECTION
- By Joji Felicitas "Bai Kasunayan" Pantoja
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15.July.2022
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15.July.2022
Indonesia 2022 gathering was my sixth year and my last event serving as chair of the Peace Commission of the Mennonite World Conference (MWC). I feel the joy of watching our team working together to see MWC embrace the Statement on Solidarity with the Indigenous People. For me, this is the most exciting part of the last 6 years serving with the Peace Commission. I have been blessed working with the women and men whom I learned to respect and love. I pray that MWC would continue to serve the Body of Christ; to serve the nations towards justice and peace; and, to serve as a healing body in the process of decolonization and reconciliation in this world.
Permanent link to this article: https://peacebuilderscommunity.org/2022/07/2022-mwc-global-assembly-in-indonesia-a-personal-reflection/
COFFEE FOR PEACE OPENS A KIOSK AT THE ABREEZA MALL IN DAVAO CITY
- By Joji Felicitas "Bai Kasunayan" Pantoja
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26.September.2021
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26.September.2021
I heard that the Ayala Corporation is supporting social enterprises by offering free space in their chain of malls throughout the country. Last 19 April 2021, I got a call from one of their representatives inquiring if I was interested in opening a 26-square-meter shop at the Ayala Abreeza Mall in Davao City as part of their Alagang Ayala Land Program. My first reaction was to pray. Then I established my objectives in light of the vision and mission of Coffee for Peace. I presented the plan to our community and to the management team of CFP. Our team recruited new interns and prepared them for this opportunity. Last 16 September 2021, we opened the Coffee for Peace Kiosk at Abreeza.
Permanent link to this article: https://peacebuilderscommunity.org/2021/09/coffee-for-peace-opens-a-kiosk-at-the-abreeza-mall-in-davao-city/
THE BAGOBO TAGABAWA IN BINATON COMPLETES SIX-MONTH ‘INCLUDEV’ TRAINING
- By Joji Felicitas "Bai Kasunayan" Pantoja
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17.September.2021
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17.September.2021
16-17 September 2021. After the six-month Inclusive Development Training, the Bagobo Tagabawa community in Barangay Binaton, Digos City begins a long-term partnership with the PBCI-CFP Tribe. This partnership involves community-based, culturally contextualized Social Enterprise Development framed in Peace and Reconciliation (PAR) principles and practices. Because 80% of the participants in this program are women, we are giving greater emphasis on indigenous women’s leadership development. We are sharing the aspiration of the Bagobo Tagabawa Indigenous People to realize and enjoy their right to self-determination and to protect their ancestral domain.
Permanent link to this article: https://peacebuilderscommunity.org/2021/09/the-bagobo-tagabawa-in-binaton-completes-six-month-includev-training/
ON MENTORING YOUNG WOMEN LEADERS: SHARING MY JOURNEY WITH ASHOKA COLLEAGUES
- By Joji Felicitas "Bai Kasunayan" Pantoja
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24.October.2020
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24.October.2020
This morning, I delivered my valedictory address in behalf of my online classmates at Ashoka.Org. According to their website, “Ashoka is the first and largest network of leading social innovators in the world. Founded in 1980, Ashoka pioneered and helped establish the field of social entrepreneurship. There are now over 3,500 Ashoka Fellows in 93 countries who are working in all fields—from health and human rights to education and the environment. Since 2013, Ashoka has been electing Ashoka Fellows from the Philippines.”
Permanent link to this article: https://peacebuilderscommunity.org/2020/10/on-mentoring-young-women-leaders-sharing-my-journey-with-ashoka-colleagues/
THE INDIGENOUS WEDDING OF ADUNA AND JAY ENRICHED MY INTERCULTURAL OUTLOOK
- By Joji Felicitas "Bai Kasunayan" Pantoja
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10.May.2019
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10.May.2019
Lakan and I were invited to serve as principal sponsors at the marriage ceremony of Aduna Saway and Jay Manpatilan. It’s a great joy to be invited into the merging clans and respective tribes of this beautiful Talaandig bride and this handsome Higaonon groom. With the expressed blessing of Jay and Aduna, we’re sharing their wedding story to our global community.
Permanent link to this article: https://peacebuilderscommunity.org/2019/05/the-indigenous-wedding-of-aduna-and-jay-enriched-my-intercultural-outlook/
WE’RE SET TO PREPARE THE NEXT GENERATION OF PAR LEADERS

MORE PAR STORIES
- REFLECTIVE NOTES ON TYPHOON KALMAEGI (TINO): LESSONS ON STRENGTH, VULNERABILITY, AND INTEGRITY 09.November.2025
- XI JINPING – DONALD TRUMP MEETING IN BUSAN: HOPEFUL LESSONS FOR THE PHILIPPINES 03.November.2025
- JUSTICE, INTEGRITY, AND THE HEALING OF OUR NATION: LOOKING AT CRISES AS A WHOLE 28.October.2025
- WHEN DEMOCRATIC TRANSITION WAITS: BARMM ELECTION POSTPONEMENT AND JUSTICE-BASED PEACEBUILDING 09.October.2025
- STANDING FOR TRUTH IN THE HIDDEN WAR OF DISINFORMATION: A NEW PEACEBUILDING STRUGGLE IN OUR WORLD 03.October.2025
- SEPTEMBER 21 “TRILLION PESO MARCH” AT EDSA: RESPONDING TO BRILLIANT PROPOSALS FOR REFORM 23.September.2025
- FROM FARM TO FUTURE: THE TRANSFORMATIVE IMPACT OF DRCE 2025 ON MINDANAO’S COFFEE SECTOR 06.September.2025
- LOOTING IN THE NAME OF PROTECTION: WHY RELIGIOUS LEADERS MUST SPEAK AGAINST FLOOD PROJECT FRAUD 29.August.2025
- DEEPENING COMPANIONSHIP: DOUG KLASSEN VISITS PBCI-CFP FIELDS IN MINDANAO 11.August.2025
- PALESTINIANS AS HEIRS OF THE ANCIENT ISRAELITES: A FILIPINO PEACEBUILDER’S REFLECTION ON FAITH, HISTORY, AND JUSTICE 28.July.2025
- BLESSED, INSPIRED, AND ENERGIZED: REFLECTIONS FROM MENNONITE CHURCH CANADA GATHERING 2025 07.July.2025
- REFLECTING ON THE JUNE 2025 U.S. STRIKES AGAINST IRAN WHILE WITH MY FAMILY IN CANADA 25.June.2025
- PHILIPPINE-CHINA RELATIONS AND THE QUEST FOR STABILITY AMID A WIDENING RIFT 16.June.2025
- BEYOND FARMERS IN A SUPPLY CHAIN: THE BAGOBO TAGABAWA COFFEE PRODUCERS OF UPPER CATIGAN 30.May.2025
- SCALING CHANGE FROM THE HEART: MY REFLECTIONS ON THE NATIONAL ENTREPRENEURSHIP CONFERENCE 2025 05.May.2025
- MANUFACTURED GLOBAL CONFLICTS: TRUMP WEAKENS INTERNATIONAL INSTITUTIONS 30.April.2025
- RESURRECTION SUNDAY CONTEMPLATIVE WALK: A REVOLUTIONARY CALL TO THE PEACE OF CHRIST 20.April.2025
- THE SEED THAT REGENERATES AND TRANSFORMS: A LENTEN REFLECTION ON JUSTICE, LEADERSHIP, AND NATIONAL RENEWAL 31.March.2025










